Social Media - They are After Your Information

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One reason loyalty programs collect so much information is to 
predict which items customers might buy, a privacy official says.
Hyper-targeted advertising — Ads are tailored based on 
knowledge about you and your buying behavior. Coupons can 
be sent to your smartphone to anticipate your stored shopping 
patterns. 
Social media — Google searches, Face-book posts 
and Twitter messages. Face-book has the most comprehensive 
database ever gathered on social behavior. It gives insights into 
how ideas or trends spread, or the extent to which future actions 
are influenced by communications with friends.

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